D2E Sales Arrives

June 20, 2017


Copyright

Direct to Enterprise sales of small cell RAN systems, while not new, differ from legacy approaches such as Distributed Antenna Systems, aka DAS. In past posts, we have explored the advantages of both small cell capacity and the corporate swing back to a primary operator. Those two advantages and Direct to Enterprise “D2E” sales channels drove creation of SpiderCloud’s Frequency Agile LTE SCRN-220 Radio Node for the Enterprise RAN “E-RAN” platform.

In many early D2E conversations with enterprise VARs and enterprises, the complaint of the RAN being “locked-in” (the band cannot be altered) to a particular operator was raised. In enterprises that enjoy stable long-term relationships with their operators, lock-in is not an issue. They manage their primary operator via competitive RFP every four to five years to optimize pricing and business terms, but don’t change to a different primary operator. However, it became apparent that many enterprise IT/Telecom leaders we met with wanted an agile RAN for two main reasons:

  • They believe that they can negotiate a better contract with their primary operator because the small cell RAN can be re-configured for a new primary operator instead of replaced. This reduced switching cost enables the enterprise to bargain from a better position.
  • If IT/Procurement decides to switch primary operators, the small cell RAN supporting enterprise mobility will not become a stranded asset due to its inability to be re-configured. This type of finance issue can damage the business case.

SpiderCloud has addressed the need for frequency agility in the United States D2E market with the introduction of the Frequency Agile LTE SCRN-220 Radio Node. This breakthrough Radio Node is an enterprise-grade LTE small cell that can be software configured for the major USA bands supporting the four Tier-1 mobile operators. LTE Bands supported are 2 (1900 PCS), 25 (1900 Plus), 4 (AWS-1), 66 (AWS-3), 12 (700 A) & 13 (700 C) with channel widths of 5, 10, 15 and 20 Mhz.

In summary, SpiderCloud has created the Frequency Agile LTE small cell that satisfies the requirement for that agility to the E-RAN platform. By collaborating with our mobile operators and cutting edge enterprises, we continue to innovate both the E-RAN and the Go-To-Market model in the D2E space. At the end of the day, enterprise IT customers envision their wireless ecosystem as a balanced diet of enterprise-owned Wi-Fi and LTE that seamlessly satisfies the present and future needs of the broad spectrum (pun intended) of subscribers, from IT to non-technical business leaders.

Pro-tip: ask other small cell vendors who have approached you about software reconfiguring their radios for different bands. If they can’t do it, you should look elsewhere.

SCRN-220 Press Release

– Art King, SpiderCloud Wireless, Director of Enterprise Services & Technologies

Twitter: @ArtKingg
Visit our Enterprise IT site @ http://SpiderCloud.com/Enterprise

 


Lions and Tigers and LTE! Oh My!

February 21, 2017

SpiderCloud will be at Mobile World Congress next week. Here is a preview of what we will be discussing with customers, partners and industry analysts.

hola

More LTE Capacity Where You Need It

It is no secret that SpiderCloud believes that one of the best ways to add capacity to mobile networks is to build LTE small cell networks inside buildings. When you move a thousand weekend shoppers to an indoor SpiderCloud network, you not only delight them, you free up the macro network to delight thousands of subscribers outdoors. Simple! Even better, enterprises and buildings want indoor cellular and welcome operators who are willing to provide it with open arms, especially operators that can offer an enterprise IT friendly SpiderCloud system. To prove it, we are heading to Barcelona with a chest full of case studies.

Operators that have experienced the ease of deployment and scalability of our system are now taking it into new applications. They are taking SpiderCloud E-RAN beyond offices to significant public venues like hospitals, hotels, universities and airports. These are venues where just a few years ago, the common wisdom was, “small cells will never satisfy the venue’s requirements.” They are also taking it to small buildings, like retail outlets and betting parlors – buildings that once were considered too small for our products.

And that is not all. In buildings where distributed antenna systems are still required (to support multiple operators, legacy technologies like GSM or CDMA, or public safety), SpiderCloud E-RAN is now being used as an alternative to pico and macro eNBs from Nokia and Ericsson. See recent story in RCR Wireless on how Verizon has asked its five DAS suppliers to partner with SpiderCloud. DAS companies finally have a low-cost, high-capacity, easy to deploy “signal source” that can help them sell more DAS systems to enterprises.

E-RAN – Now Starring Unlicensed Spectrum

We don’t plan to rest on our laurels anytime soon. At MWC 2017, we will be showcasing our new enterprise LTE small cell that aggregates licensed and unlicensed spectrum, using LTE-U and LAA. This new small cell, called SCRN-320, is first to integrate a Wi-Fi chipset that detects Wi-Fi preamble messages and informs Wi-Fi access points about its intent to use the channel. We have developed new SON technology to dynamically sense the Wi-Fi environment throughout the building, and use this information to centrally assign unlicensed channels to small cells. SpiderCloud E-RAN, now starring SCRN-320, may be the first and only system that can co-exist with ad-hoc Wi-Fi networks in large venues like shopping malls and airports, and deliver even more capacity where it is needed.

The Brave New World of Authorized Shared Spectrum

Globally, regulators are looking at ways to make underutilized spectrum available for mobile broadband while protecting the rights of incumbent users. The US FCC is leading the way by making 150 MHz of spectrum in the 3.5 GHz band available for small cell deployment under a shared spectrum strategy called Citizens Broadband Radio Service (CBRS), and we are actively investing in building products for this spectrum.

At MWC2017, we will show a live demo of our CBRS indoor small cells, operating as 3.5 GHz LTE-TDD. We will also explain how SpiderCloud’s Services Node connects to the Spectrum Access System (SAS) as Domain Proxy and use its enhanced SON capabilities to assign CBRS channels, boosting spectrum efficiency and performance. In addition, we will discuss a wide range of use cases for CBRS, from enterprise to outdoor, and single operator to neutral host.

A Pivotal Year Ahead for Small Cells

For small cells, the future’s so bright I gotta wear shades!

After years of hype, enterprise LTE small cells are finally real. Leading operators have integrated them in their networks, and are actively deploying them. New use cases are emerging for small cells. New spectrum is becoming available for them, from unlicensed to authorized shared access. And the industry is inventing new ways to use this spectrum, from LTE-LAA to MulteFire. We are excited, and we will not be shy in saying so.

SPIDERCLOUD @ MWC 2017

Speaking Engagements:

  • Tuesday at 9.30 am: Mike Gallagher, CEO, Interview with Mobile World Live TV
  • Tuesday at 12.15 pm: Art King, Director of Enterprise Services, panelist “Digital Enterprise & Employees” at MWC Conference in Hall 4, Auditorium
  • Tuesday at 3.20 pm: Amit Jain, VP Product Management, panelist “Business Opportunity for Cable Operators and Service Providers” at MWC Press Conference Room #1 in the Media Village. This is part of MulteFire event that runs from 2:00-4:00pm.

Glomo Awards:
SpiderCloud – USA National Rollout is nominated in Best Mobile Infrastructure Award category. Tuesday at 5.00 pm: Awards Ceremony in Hall 4, Auditorium 5. All are welcome to attend regardless of badge status.

If you’re attending MWC, we wish you success and fun in the controlled chaos.

Cheers from SpiderCloud Wireless!

http://spidercloud.com
@spidercloud_inc


Business productivity with an inside-out mobility system

August 12, 2013

Mobility drives improved efficiency and productivity.  Having the ability to work anywhere in a building is only as good as the reliability of the network. Poor indoor coverage and capacity is a growing headache.  IT managers are now turning to their mobile operator to fix the problem. In fact, 61% of IT decision makers from businesses with 250+ employees say that their businesses have struggled with indoor coverage and capacity, and of these, 73% of people had taken steps to address the issue by contacting their mobile operator.

The challenges operators faced when deploying an indoor mobile network can be broadly summarized with: time, cost and complexities.  Speed is of the essence to satisfy the business needs of customers, yet traditional methods of improving indoor coverage take too long to deploy and are too expensive.  For example, installing a Distributed Antenna System (DAS) can take months, if not years, due to local city and building approval cycles, Radio Frequency Planning, etc. It is very costly and involves high complexity, so the solution is not viable for many enterprises. Over the next 5-8 years, DAS will become less relevant for broadband connectivity inside buildings. It is an old technology approach that extends a signal inside a building with unnecessary complexity that adds excessive cost and time to network project plans.

Small cells are an increasingly attractive option for operators, as shown by recent statement partnerships like Qualcomm’s $100 million investment in Alcatel Lucent and Cisco’s even more dramatic $2 billion acquisitions spree.  However, coordinating networks and applying self-optimising network (SON) technology in a small cell environment is very different than dealing with a macro cellular environment. Nokia Siemens Networks, Alcatel-Lucent and Ericsson all experienced this when they tried to convert their macro experience into an indoor environment. The experience has to be seamless, accounting for real-time factors such as network congestion and device preferences. In addition it has to be interoperable with other gateways, certified on carrier networks and highly scalable beyond a “mesh” of just 3-5 small cells.

Furthermore, dense indoor networks present several technological challenges. Experience shows the indoor Radio Frequency (RF) environment becomes increasingly complex and challenging as the density of the deployment increases. This is particularly true in multi-story buildings where mobile devices experience a three-dimensional RF environment. A single handset is able to see a very large number of small cells, some on its own floor and others from floors above and below it in buildings with open atriums and in campus areas. A device may experience as many as 3-5 handover events per minute and the radio signal inside buildings experiences flat fading, which means that even a stationary handset sees signal from individual and uncoordinated small cells fluctuate.  Without a central coordination point, or support for soft handoff, such network deployments will experience unacceptable call drop rates.

A scalable small cell system overcomes these obstacles while simplifying the installation process with self-optimizing and self-organizing software, and has the ability to scale to support 100 Multi-access small cells (up to 10,000 devices) with just one services node connection to the operator’s core network. Our very own scalable multi-access 3G, Wi-Fi and 4G/LTE small cell system allows mobile operators to deliver unprecedented cellular coverage, capacity and smart applications to enterprises. The scalable system architecture simplifies deployment and overall network configuration for mobile operators.  Overall, the system provides uninterrupted, trouble-free mobile data and voice services.

Beyond reliable indoor coverage and capacity, a scalable system also gives operators the capability to deliver hosted and managed services over its SCSN for mobility, unified communications (UC), secure access to applications, device management and integration of cloud and telephony (PBX), as well as new context-aware and location-based services.  Exact Ventures recently found that the managed mobility services market presents a $100 billion opportunity to operators, and that enterprises can save 35% a year by adopting such operator-delivered managed and hosted services.

Much as Wi-Fi exploded on the scene 10 years ago and over time segmented into residential and commercial markets in response to differing demands, small cells look set to follow the same trajectory.  Stand-alone small cells are made for homes and small businesses, whereas a system like SpiderCloud’s Enterprise RAN (E-RAN) is made to scale and designed to achieve high-performance mobility so vital to business productivity.

Ronny Haraldsvik SVP/CMO
Twitter: haraldsvik


Small Cells Repeats the Enterprise Evolution Cycle

May 20, 2013

It’s remarkable, the evolution that small cells are going through right now. But, when we think back and look at history, small cells are simply repeating the enterprise evolution cycle of the LAN and Wi-Fi. Three critical technology transitions in enterprise are being paralleled by in-building mobile technology:

  • 10Base2/10Base5 to10BaseT LAN
  • Shared Ethernet to Switched Ethernet
  • Standalone Wi-Fi “Fat AP” to Controller Based Wi-Fi “Thin AP”

Why were these evolution cycles and transitions important?

10Base2/10Base5 to10BaseT LAN
10BaseT was ratified in 1990 and, along with widespread adoption of copper/fiber-optic structured cabling (EIA/TIA 568a/b), enabled enterprise IT to deploy LANs beyond a departmental level. Prior to the emergence of 10BaseT, LAN’s based on 10Base2/5 were departmentally owned/operated. They were hand crafted by specialists using expensive components and coaxial cabling. Additionally, enterprise system availability standards could not be achieved on LAN’s prior to 10BaseT. 10BaseT was the core driver that enabled networks to be deployed at-scale inside enterprises as a common transport layer for departmental and mainframe computing on a low cost, repeatable commodity infrastructure. The other component to success was the 10BaseT LAN’s technology acquisition, and installation costs being far lower than10Base2/5. In addition to rapid commoditization of the active electronic systems, a much larger pool of capable labor (telephone cable installers) to wire buildings created fierce competition.

Shared Ethernet to Switched Ethernet
Kalpana pioneered Ethernet switching in 1989. The concept of switching MAC layer packets enabled Ethernet to radically scale up, and was key to the gradual extinction of competing LAN technologies. Shared Ethernet was constructed such that every computer shared access to the cable. This, as you would expect, created contention issues for access to the network and manifested as very slow performance on large or busy networks. Ethernet switching broke networks into smaller pieces where only the computers on a segment of the switch would contend for access. In the world of today, shared Ethernet is not seen in enterprises, every network port is switched, and our computers are never prevented from transmitting because of another host on the same network.

Standalone Wi-Fi “Fat AP” to Controller Based Wi-Fi “Thin AP”
In the 2001-2002 timeframe, a number of entrepreneurs founded startups (Airespace, Aruba Networks, Trapeze Networks) targeted at resolving the scaling problems in Wi-Fi that enterprise customers were experiencing. The leading edge AP’s of that generation were termed “Fat” in that they were assumed to be standalone devices that had to hold full intelligence locally. Since they were standalone, they did not understand how to cooperate with other AP’s in the environment and each had to be manually configured and managed as single entities. It was an epic nightmare, I was there. The controller architecture was brilliant for Wi-Fi as the “Thin” AP’s installed around the network received their common configuration from the controller and it completely orchestrated all interactions amongst the AP’s. In the world of today, standalone AP’s are relegated to residential, SOHO, and SMB applications where scaling and high performance/density needs are not a requirement.

Small Cell Repeats the Enterprise Evolution Cycle with remarkable parallels.

DAS vs Enterprise Small Cells
The DAS environment is similar to the 10Base2/5 networks of the past. Specialized engineering, installation, and technology along with costs that limit its application to larger venues or very high value enterprise customers. Enterprise small cells use commodity Ethernet for transport and install like access points such that the contractor that wires and deploys office buildings for Wi-Fi can now add small cells to their bag of tricks.

Macro-network to Macro-network/small cells
The notion of densification is conceptually similar to what Ethernet switching did for shared Ethernet cables. Instead of just a 2-mile radius shared 3G/LTE radio domain, the addition of small cells takes the load off the shared macro-network. If you visualize it like Ethernet switching, small cells create lots of little switched segments that unload the larger shared network of that traffic. Every small cell is like a switch port.

Femtocells to Enterprise Small Cells
The problems with placing multiple Femtocells in office and apartment buildings such that they conflict with each other is well known. It was inevitable that a system architecture would emerge to coordinate and operate a cloud of associated small cells inside a building. Why? The Femtocell pioneers encountered the same density problems that Fat Wi-Fi AP’s did in the late 90’s. While SpiderCloud is the first to create a purpose built indoor small cell controller based architecture that solves for the problem space that the Wi-Fi guys did 10 years ago, we certainly won’t be the last. But it is apparent that enterprise is not just a market segment but it requires a “plug and play” technology that is capable of supporting high density, high performance indoor needs.

The old adage of “history does not repeat itself, but it does rhyme” lines up nicely when we see the emergent small cells segmentation into Femtocell (home, SOHO, SMB) and enterprise small cells. And, it compares well with the evolution of Ethernet & Wi-Fi in the enterprise networking market. We are heading into an amazing time. Enjoy!

The important thing to remember is that “a new and more important role is emerging for mobile operators where enterprise mobility and value-added IP services is part of the ‘package.’ Mobile is the heartbeat of any organization, and wireless is the digital oxygen that our devices breathe at home and on the road.”

Small Cells are evolving with enterprises’ needs and transition from being wireless – to becoming mobile businesses.

– Art King, SpiderCloud Wireless, Director of Enterprise Services & Technologies

Twitter: @EMobilityInside
Visit our Enterprise IT site @ http://SpiderCloud.com/EInsider


Addressing the mobile data explosion with small cells

April 16, 2013

Consumer femtocells and their higher power cousins, enterprise and public access femtocells, provide coverage in hard-to-reach areas. But they do not address the mobile data capacity explosion. Why? Because they cannot be used in places where the demand for mobile data is actually exploding!

Spidercloud’s Amit Jain is speaking today at the LTE LATAM 2013 conference, taking place at the Windsor Barra Hotel, Rio de Janeiro, Brazil.

The demand for mobile data is highest in places where hundreds or thousands of people congregate, such as large shopping centres and large office buildings. Using a single small cell, irrespective of its power or capacity, will not help operators meet the demand for data. All that the operator will get is dissatisfied subscribers, who can see five bars of coverage, but merely get a few hundred kilobits of data.

To address the mobile data explosion, operators need a small cell system that enables them to:

  • Build a dense small cell network inside buildings, with numerous small cells
  • Easily add more small cells as more smart phones and more apps come on the network
  • Provide consistently high throughout, and consistently low call drop rates
  • Deploy this small cell network in hours or days, with technicians who are not cellular gurus

This is a tall order. The indoor RF environment, especially in large multi-storey buildings is very challenging. In a dense deployment, a handset can see several small cells at the same time. Because of fast fading, a handset may handover from one cell to another several times a minute without moving at all.

So, is a dense small deployment not possible?  Yes and no. It depends on the architecture adopted. Broadly, four architectures have been proposed in the industry:

1)    Femtocells connected to a Home Node B Gateway (HNB-GW) with hard handover
2)    Small cells connected to a Home Node B Gateway (HNB-GW) with soft handover using “Iurh”
3)    Pico-cells connected to a traditional 3G Radio Network Controller (RNC)
4)    Small cells connected to a small local controller. Local controller connects to the core network as single HNB.

The first option, hard handover of femtocells, has been trialled by many operators and most agree that it is not practical to deploy more than 5-10 femtocells in a large building.

Many suppliers who initially proposed the first architecture are now moving to the second architecture. They are implementing soft handover using a variation of the Inter-RNC handover protocol called ‘Iurh’. Since soft handover requires synchronization between small cells, some suppliers are building small cells with expensive oven-controller oscillators. All handover signaling goes over the backhaul link and can become a significant expense. And there is no way for an operator to locally offload data traffic without breaking inter-small cell mobility. Products based on this architecture are currently in development.

The third option is using pico-cells connected to a RNC is another way to do soft handover between small cells. This architecture is often offered by macro cellular infrastructure suppliers, who are able to scale down their macro NodeBs and reuse existing RNCs. It can be attractive if an operator requires a small number of small cells, but in the case of high density deployments, the cost of RNC ports can add up. Further, this architecture does place very stringent requirements on backhaul, and it unclear how SON functionality will be implemented.

In the fourth architecture, all small cells in a building connect to a small local controller over Ethernet. This controller is responsible for managing mobility, interference and SON. It aggregates all the traffic and connects to a HNB gateway as a single HNB would using standard Iuh signaling. All inter-small cell mobility events stay inside the building, and do not load the backhaul link or the HNB-gateway. The local controller acts as the master-clock and synchronizes all the small cells, eliminating the need for expensive oscillators in every small cell. If an operator wants to offload data traffic locally or integrate with enterprise applications, it can do so using the local controller. Some innovative operators are working on innovative enterprise applications that use the network intelligence that can be accessed at the local controller.

SpiderCloud’s 3G small cell solution is based on the fourth architecture. Operators have used it to deploy as many as 65 small cells in a 16-storey office building, with thousand of subscribers and hundreds of thousands of inter-small cell handovers daily and the technology is now ready to provide coverage, capacity and new applications in even larger buildings.

– Amit Jain, VP of Product Management


The Sober Reality of Small Cells

March 22, 2013

Mobile operators and vendors alike are awakening to the sober reality of the complexity involved in deploying 10s and 100s of hundreds of small cells in a very dense indoor and outdoor area. One cannot simply forget about 3G and “skip” to 4G – nor forget about Wi-Fi as an integral access technology.

Beyond the marketing hype, not all “small cells” are the same. This is no different than the Wi-Fi market 10 years ago. You simply do not deploy a Linksys where you need an Aruba system, or an Airespace system where Netgear does the job. The same market segmentation that took place with Wi-Fi over a decade ago, is now taking place in the emerging market of small cells.

A mobile operator cannot afford to deploy several access points where one solution can do the job, especially when competing for the lucrative medium to large enterprise market. Enterprises show a strong willingness to switch mobile operators for better coverage. The Market Opportunity for mobile operators in US and Europe is $100 billion for enterprise services. The business case for various small cell approaches was also covered during the panel Network Offloading during MWC. The pragmatic solution for operators and medium to large enterprises is a multi-access small cell system of 3G+4G+Wi-Fi that is an integral part of a larger network that can be deployed rapidly, and easily, and guarantee reliability.

Leveraging mobile operators for services beyond basic coverage and capacity, enterprises can save 35% a year by adopting such managed and hosted services, totaling $60 Billion in cumulative IT savings between 2014-2020. Why the importance of in-building coverage? Spectrum – it is like oil, and today this valuable licensed spectrum is a largely under-utilized asset indoors. Small Cell systems can help an operator re-use up to 50% of spectrum already owned.

Our five-year+ strategic focus on small cells as a system powered by the Enterprise LAN, interference mitigation, soft-handoff, multi-mode 3G/4G+Wi-Fi, and enabling services beyond coverage and capacity – to make deployments inside medium to large enterprises possible – is now being validated as big and small players are starting to come into our market.

Making and scaling a multi-access small cell system that is an integrated part of a mobile operator’s network – is not easy. A SpiderCloud system is deployable by a mobile operator in just days using SON, and is proven to handle over 100,000 data sessions and handoffs on a daily basis while providing reliable voice and data coverage for hundreds to thousands of employees with just one connection to the mobile core network.

It’s clear that there is tremendous interest and traction for multi-mode access using a scalable small cell system (>100 small cells with soft handoff and central coordination) to deliver reliable mobile services indoors for enterprise customers of any size.  In addition to performance metrics of the SpiderCloud scalable small cell system, operators and partners are now engaging us in “beyond coverage and capacity” planning with enterprise services focused on PBX and Cloud-based PBX integration, context-aware and location applications, security and compliance, and Wi-Fi as a service. We know the enterprise concerns, challenges and requirements. “Enterprise Insider” highlights Enterprise CIO and IT’s priorities and requests for Mobility Applications and Cloud Services (MACS) from mobile operators – as business customers transition from a wireless to a mobile enterprise.

What we do know is that multi-access Small Cells (3G+4G+Wi-Fi – as a market) is fast becoming a reality. Not all small cells are the same.

– Ronny Haraldsvik SVP/CMO
Twitter: haraldsvik


From Outside-In to Inside-Out

September 3, 2012

Small Networks and Digital Oxygen, Big Enterprise Services Future for Mobile Operators

What a difference a couple of years can make. We’re in the midst of a mobile industry in transformation – the most rapid change we have seen from the RAN equipment and services players since the move to CDMA/WCDMA over a decade ago. With the inclusion of Wi-Fi as part of outdoor macro networks and coffee and retail shops and Femto cells as a useful stand-alone access point for residential and small businesses, “small” is here to stay. Small, as in small cells, which embed 3G, Wi-Fi and LTE access functionalities into a small cell form factor as part of the overall macro network, lovingly referred to as HetNet (Heterogeneous Networks), is growing in importance as Small Cells are in strong consideration as infill networks for dense metropolitan areas where they complement the bigger Macro network. Since Mobile World Congress 2011, Deutsche Bank Securities has called for an answer to the “densification problem.” And we are “getting there” as an industry.

As we look to 2020 and ignore some of the ‘noise’ in between now and then, the pragmatic view is mobile networks will become more capable and agile with the use of Macro and Small Cell networks to better handle capacity requirements from consumers and enterprises. Since we will likely not see a 3GPP ‘5G’ term, we’re talking about a common service network infrastructure where Macro/Micro/Small Cells work in close tandem with intelligent physical and virtual routing of access and services.  In simple terms, vendors will help operators make better use of what they have, to deliver more capacity, when and where it’s needed.

Goldman Sachs expects small cells to drive 18% of RAN investment by 2016. The profound statement here is that the 18% may be able to handle as much as 80% of all the traffic. For proper context, keep in mind that indoor/outdoor multi-mode Wi-Fi/3G/LTE is part of this equation.

Scalable small cell systems are in the early days of making a bigger impact in metropolitan public access markets, and evolving to include all access technologies in various form factors. The next battleground is for sustainable ARPU and the enterprise markets.

Multi-Mode, Multi-Access Small Cells that can Scale to Demands of the Enterprise

Mobile operators want to acquire and retain valuable enterprise customers. For the next few years, ARPU growth for Western and USA operators will come from the medium to large enterprise segments. In many countries, ARPU for enterprise subscribers is twice as much as the ARPU for consumers.  Employees of mid-to-large sized enterprises constitute 15% of subscribers at major mobile operators like Vodafone, and contribute as much as 30% of their revenue. These enterprise customers are not only the most loyal and profitable customers that mobile operators have, but also the most demanding. They expect the mobile operator to deliver seamless wireless coverage in their facilities, to stay ahead of the rapidly growing demand for wireless capacity, and to offer innovative ways to solve business problems.

Often, enterprise subscribers are willing to purchase new services from operators, ranging from international roaming plans to mobile device management. However, to win these customers, mobile operators must provide high-capacity networks where business customers spend more than 80% of their working hours – indoors.

Enterprise small cells have emerged as the most promising technology to deliver high-capacity and 3G coverage inside offices. Analyst firms such as Infonetics, ABI Research, and Informa expect enterprise small cells to be the fastest growing segment of the small cell market. Infonetics Research expects enterprise small cells to grow fastest, contributing to over 50% of small cell investment by 2016. http://tinyurl.com/6ngeo83

ABI predicts small cells for enterprise deployments will catch up with DAS by the 2016 timeframe – reaching the $2 billion mark by 2016. (August 24, 2012: http://tinyurl.com/9o8gktv). The inside enterprise opportunity with a lower cost and more flexible system that can be deployed by-enterprise, by-floor, in days and not 9+ months, also means that operators are making better use of licensed spectrum indoors which have a positive impact on resources used by the outside macro. Our findings show that as many as 90% of medium to large enterprises in a metro area have cellular indoor coverage and capacity problems – which currently cannot be addressed cost effectively by mobile operators.

When properly accessed with a lower cost and scalable small cell solution, the amounts of pockets of un-used licensed spectrum inside metropolitan and campus office buildings in New York, San Francisco, London, Beijing, Singapore, Paris and Barcelona alone…could mirror the importance of discovering and utilizing the world’s largest crude oil deposits in Ghawar (Saudi Arabia) in 1948. Mobility spectrum (licensed) is the digital oxygen, and our industry’s equivalent to crude oil deposits.

But, scalable enterprise small cells cannot fulfill their potential without a deployment architecture that meets the performance expectations of enterprises and the business requirements of mobile operators. Enterprises expect small cell systems to provide seamless voice coverage, LAN-comparable mobile data throughput, and integration with local applications. Mobile operators need a solution that can be rapidly deployed, minimizes operating costs, is easy to manage, and scales – from small offices to huge multi-story buildings.

SpiderCloud’s small cell architecture, called E-RAN (Enterprise Radio Access Network), is designed from the ground up to meet the performance expectations of enterprises and larger venues (V-RAN) and the business requirements of mobile operators.

What makes a scalable small cell RAN different?

  • Seamless voice coverage, with make before break handovers
  • Consistently high data throughput, by managing inter-small cell interference
  • Policy-based integration with Enterprise Intranet and voice applications
  • Rapid deployment, with self organizing and self-optimizing algorithms
  • Enterprise-centered management
  • Lower operating costs through efficient use of backhaul
  • Scalability – from small enterprises to very large

SpiderCloud Wireless E-RAN systems are deployed in commercial networks. With 65 Radio Nodes and one Services Node deployed using SON over 16 floors in one green building in the heart of London, SpiderCloud is proud to lay claim to the world’s largest (consecutive and SON connected Radio Nodes) and most capable in-building small cell network for voice and data services, where the foundation for services is already in place. The world of mobile is indeed turning itself inside out and Digital Oxygen may be as valuable as crude oil by 2020. ?

Stay tuned, as we share more progress and adoption of the SpiderCloud Wireless small cell systems for scalable deployments inside enterprises and large venues.  You can request a meeting with us at any of these upcoming industry events.

You can also follow our progress at twitter spidercloud_inc and haraldsvik.
Twitter

Ronny Haraldsvik
SVP/CMO
SpiderCloud Wireless


SpiderCloud Live With Vodafone

February 24, 2012

At SpiderCloud, we have been very quiet for the last year, but very busy. Keeping our heads down and working closely with Vodafone, we have managed to solve a problem that no one else has managed to solve – building a small-cell network inside a large office building. Our solution is now live with Vodafone.

Many companies have built consumer femtocells and some of them have “enterprise” versions of consumer femtocells that offer higher power and capacity. Still, these enterprise femtocells work as isolated cells. Carefully deployed, an operator can use two or three of them in a building, but no one has managed to build out a building with even five of them working together. One femtocell company has proposed a “femtocells grid” but the grid requires two 5 MHz channels to operate, making it unattractive to any major mobile operator. According to Informa, almost two million femtocells were shipped by the end of 2011, yet hardly any of them is solving the problem of providing coverage and capacity to buildings larger than ten thousand square feet.

SpiderCloud is making small cells work for busy office buildings, with its unique controller-based architecture. Our commercial deployment support

  • Thousands of calls per day with hundreds of thousands of handovers, and <1% call drops
  • Self-organizing dense deployments, in multi-storey buildings with open floor plans
  • Enterprise-friendly installation, with just one IPSec tunnel to mobile operator’s core
  • Single point of provisioning and ongoing, remote, management
  • Integration with the enterprise’s intranet
  • Plus, a comprehensive set of features that makes it possible for mobile devices to select the small cell system when they enter, to handout to GSM/3G networks, get service priority and more…

SpiderCloud’s largest commercial deployment today has almost 60 small cells, covers over 450,000 square feet and supports thousands of commercial users every day. Learn more about our breakthrough technology at www.spidercloud.com, or feel free to contact us.

Amit Jain
VP, Product Management.