Managed Mobility Services for Enterprise Customers is a $100 Billion Opportunity
We are in the midst of the most rapid mobile network change we have seen in over 15 years. Mobility and the use of licensed spectrum is the digital oxygen that drives productivity – our industry’s equivalent to crude oil deposits. Spectrum reuse and targeted capacity using small cells indoors is rapidly becoming the answer to deal with networks at capacity. So where’s the $100 billion opportunity? It starts with providing a scalable small cell network that can deliver reliable indoor 3G/LTE and Wi-Fi coverage and capacity for enterprise customers, re-capturing vastly under-utilized licensed spectrum indoors and positively impacting on the outdoor macro cellular network.
“Mobility and agile network services for enterprises can give mobile operators an inside advantage”
The enterprise mobility services market opportunity is arising as a result of several key trends: mobility and the need for BYOD policies and control, and cloud computing and the emergence of enterprise small cell systems that go beyond coverage and capacity. In 2013 and beyond, operators have an unrivalled opportunity to move beyond minutes and Megabytes and subsidized devices and become trusted partners to enterprise customers.
As more hardware and Wi-Fi vendors start to offer managed SaaS and WaaS services, so they leave the door open for fixed service providers to do the same. This gives enterprise customers valuable options to curtail CapEx spending. The advantage for the mobile operator is that they can offer a full suite of OpEx-only mobility services with reliable licensed spectrum coverage and capacity using multi-mode small cell systems – and still deliver WasS, SaaS, security and compliance services.
In the market analysis “Enterprise Mobility Services*: Market Opportunity for Mobile Service Providers,” Exact Ventures, an analyst firm focused on technology market intelligence, analyzed the managed mobility services opportunity for businesses of 100 to 4999 employees in United States and the European Union. In leveraging the mobile ecosystem and small cell systems for in-building coverage, capacity and services, operators have the ability to help enterprise customers remove IT challenges with mobility, unified communications, secure access to applications, device management and integration of cloud and telephony, as well as leverage the emergence of new context and localization-based services.
“With enterprise IT teams under constant pressure to do more with less budgets and resources, the opportunity for trusted mobility services is tremendous,” said Greg Collins, principal with Exact Ventures. “Until now, there’s been little reason for enterprises to have a relationship with operators beyond minutes and mobile devices. Small Cell systems that go beyond coverage and capacity can change this model and open up new business models that can help enterprise customers save significantly on CapEx and OpEx.”
“Enterprise IT can save approximately $60 billion between 2014 and 2020”
By outsourcing telecommunications services, enterprises can leverage new in-building mobile services and save up to 35% per year by transitioning from a CapEx to a per-user/month OpEx model – saving enterprise IT over $60 billion between 2014 and 2020 and allowing finite IT resources to be either re-allocated to focus on differentiation and competitive advantage or for the cost savings to fall to the bottom line.
Enablement of such services starts with the deployment of a multi-access small cell system that includes 3G, LTE and Wi-Fi and can scale beyond a few small cells to deliver reliable mobile services indoors for enterprise customers of any size. To enable managed cloud and application services, a locally deployed controller or services node is required to maintain secure services access to and from any mobile device on the network.
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Mobile operators who start to offer true managed mobility services to the enterprise, starting with basic coverage and capacity, can follow on with services such as BYOD, MDM and PBX Integration, even Wi-Fi as a service.
Hosted Unified Communications (UC) refers to a set of real-time communications services such as instant messaging, presence information, telephony and video conferencing, as well as non-real-time communication services like e-mail, SMS, voicemail and fax. UC is not necessarily a single product, but is often a set of products that provides a consistent unified user interface and user experience across multiple devices and media types.
Security: Cloud-based Web Filtering Enterprises increasingly employ cloud-based web filtering as a way to monitor and control website access and usage to enhance productivity and improve security by protecting against malware and spyware.
Mobile Device Management (MDM) entails lifecycle management of both company and employee provided mobile devices to manage and secure enterprise data and access.
Compliance Services Many industries are subject to regulatory record keeping requiring documentation of all communications within an organization. In conjunction with other cloud-based telecommunications services, operators can centralize the collection, storage, and reporting of such data, helping customers relieve costs and adhere to regulatory or best-practice compliance.
Wi-Fi-as-a-Service is the delivery of enterprise-focused services such as secure internal and guest Wi-Fi. Where the operator is already installing small cells with Wi-Fi, it can offer its business customers Wi-Fi access when the opportunity is available.
Context-Aware (or Location-Based) Services can offer enterprises a large array of use cases. The opportunity to leverage the very sophisticated mobile network location capabilities in Small Calls and extend them into the macro network creates unique opportunities to innovate enterprise business systems in ways that have never been easily available.
Enterprise CIOs will start to expect mobility services from their communications partners as part of a longer-term strategy to lower CapEx and improve productivity and business agility.
As we look forward, we are seeing the emergence of a common service network infrastructure where macro, micro and small cells work in close tandem with intelligent physical and virtual routing of access and services. Network-as-a-Service (NaaS) is becoming a reality much faster than expected.
Mobile operators have the opportunity to offer its enterprise customers with a clientless-UC access to mobility, applications and cloud-based services, giving them the inside advantage over any other service provider and building a trusted relationship for years to come.
– Ronny Haraldsvik SVP/CMO