Mobile as the Foundation for Enterprise Innovation

October 31, 2014

Smartphones have been unprecedented in their impact on a wide range of consumers, from individuals to global enterprises. When coupled with mobile networks for ubiquitous coverage and capacity, smartphones have the ability to commoditize innovation. What is “commoditized innovation”? Very simply, it’s a concept that can be developed, at a relatively low cost, into an application and be shared globally in a rapid manner.

Commoditized innovation share these common factors:

  • Low cost mobile devices: Manufacturing volume drives down unit costs.
  • Apple iOS and Google Android platforms: Devices and associated App stores reach all corners of the globe.
  • Mobile Software developers and open development environments: The pool of global talent that can build Apps is very large and diverse.
  • Mobile Services: These low cost services are embedded in the mobile operator’s network, and have uses in both personal and business App roles.
  • Mobile Networks: Mobile operators reach all corners of the globe with their networks, meeting their subscribers indoor and outdoor coverage and capacity needs.

The Sun is Setting for Proprietary Communications Services

In many industrial and commercial environments, there can be numerous layers of communications technology like VHF/UHF walkie-talkies, pagers, VoIP handsets or badges, laptops, smartphones, tablets and other purpose built technology. Plus, each technology has an RF transmission medium that has it’s own coverage footprint within the facility they are used in, each footprint may cover all or part of the facility, and they all may be owned and managed by different departments.

This mix of communications technologies are impairments to innovation and, when the employees look at their smartphones, they believe that their existing communications technologies fall short of what they use in their personal lives. The impairments to innovation are numerous, but all of them revolve around failing to achieve economies of scale such that innovation is either impossible or too expensive to accomplish.

Innovation impairments include things such as:

  • High unit costs for the personal technology because the supplier makes 10’s of thousands, where a mobile handset supplier makes 10’s of millions.
  • Many of the personal technologies are single function. Just voice, paging or data. And there is no market demand for a higher function device at the price point that has to be charged to recover manufacturing costs.
  • With multiple RF mediums in-house, there is no easy way to improve indoor signals for all employee devices. Each one has to be uniquely dealt with, if at all.
  • There may be significant personnel overhead in “shadow IT”. “Shadow IT” are people who are performing an IT role (in this case, Telecom) who report to and are funded by a department.
  • Software developers, SDK’s, and other tools to do software innovation and integrate these proprietary systems into the back office IT systems that operate the business, are either not available or prohibitively expensive.

Mobile Platforms to the Rescue

Envision these same industrial and commercial environments with an RF environment that, in addition to global coverage, reaches every part of the facility (bring on the Small Cell technology!). Then add in common handset families (iOS and Android) that have a huge pool of off the shelf Apps, software developers and developer tools. It’s a recipe for innovation because these ecosystems conquer the economies of scale problem as they were always conceived – to scale to Billions of mobile devices.

Mobile innovation is fuelled by:

  • Low costs, high function personal technology in the form of smartphones and tablets.
  • The incumbent smartphone features, public Apps,and privately developed Apps with back office integration enable all employees to have much more power and information at their fingertips, along with fast access to any employee that they have to contact.
  • With a single RF medium in-house combined with Small Cell Networks, there IS an easy way to improve indoor signals for all employee devices.
  • All the funding allocated to “shadow IT” can be put to more productive use for the business.
  • Software developers, SDK’s and other tools to do software innovation and integration into the back office IT systems that operate the business are easily available and competitively priced.

Enterprise IT can best serve their employees and business units by consciously establishing a long-term innovation platform on mobile technology that enables the elimination of other legacy technologies that have inherent limitations that an individual enterprise cannot solve. The mobile platform approach, as it evolves over the next 5 years, will be become a competitive advantage for the enterprises that effectively embrace and exploit it. Mobility is the foundation for enterprise Innovation, if you let it be. Exciting times.

– Art King, SpiderCloud Wireless, Director of Enterprise Services & Technologies

Twitter: @EMobilityInside
Visit our Enterprise IT site @ http://SpiderCloud.com/EInsider


Our Very Own “Solsbury Hill”?

June 6, 2014

“Climbing up on Solsbury Hill, I could see the city light, Wind was blowing, time stood still. Eagle flew out of the night.”

Last weekend I enjoyed watching the 2014 Rock and Roll Hall of Fame induction of some great rock bands like Kiss, E-Street Band and one of my all-time favorites, Peter Gabriel. Interestingly enough, our (soon-to-be) 12 year-old son and daughter were mesmerized by the old folks on stage and the cool music. My son loves Kiss, and both of them have heard me work out to Peter Gabriel’s “Solsbury Hill” more than a few times.

Besides the spiritual meaning of the song, climbing any hill is an accomplishment for a person, a team or a company. This week, we have done exactly that. We climbed a major hill together, our very own “Solsbury Hill” you may say. On June 4, we announced findings from our LTE trials using our award-winning SCRN-310 dual-band 3G/LTE Radio Node. One year ago, on the same day (June 4, 2013), we announced our 3G KPI. The findings of the new LTE trials show performance reliability results consistent with similar 3G small cell test results released 12 months ago.

  • Average Call Setup Success Rate of 99.5%
  • Call Drop Rate 0.4%
  • Intra-E-RAN Hand-over Success Rate 99.9%

With our dual-band Radio Node, operators enable better access capacity for its enterprise subscribers, and therefore create an overall better user experience in the small cell network. Since each Radio Node has its own dedicated capacity for fast user access, the E-RAN system with dual-band Radio Nodes will need fewer Radio Nodes to connect more devices more often, as say compared to a shared antenna system.

We have already started to ship commercial orders of the multi-band 310 Radio Node to select customers. And, later this summer we’ll kick off trials of the dual-band LTE version.

Maybe we did not climb a hill, but a big mountain with this announcement?

Next week we’ll be at the Small Cell Summit & Small Cell Forum for four days of meetings in London. We’re looking forward to the June 11 award night. We’re honored by the industry and peer recognition bestowed upon SpiderCloud Wireless, HP, Intel and Vodafone. SpiderCloud is nominated for 3 awards:

  • “Small cell innovation leadership”: SpiderCloud & Intel. Intel’s Edge Cloud Processing with SpiderCloud’s E-RAN
  • “Small cell access point design and technology innovation”: SpiderCloud Wireless Enterprise Dual-Band 3G/LTE Radio Node
  • “Small cell network element design and technology innovation”: Vodafone, HP and SpiderCloud – Enabling Context Aware Applications for People and Internet of Things

Earlier this year, SpiderCloud and Vodafone UK won the “2014 Global Telecoms Business Innovation Award” for “Wireless Network Infrastructure Innovation” for Vodafone’s Sure Signal Premium, a reliable indoor mobile coverage and capacity service using SpiderCloud Wireless’ scalable small cell system connected to NEC’s security gateways in Vodafone’s network.

After London, SpiderCloud is off to Singapore for CommunicAsia and to Chicago for LightReading’s The Big Telecom Event to speak about Enterprise Small Cells.

In Chicago, SpiderCloud is nominated for 2 awards in LightReading 10th annual “Leading Lights” Awards taking place on June 17.

  • “Private Company of the Year” Awarded to the privately held firm that stands out from it competitors, innovates constantly, makes investors proud, and makes employees happy” SpiderCloud Wireless is one of eight companies nominated.
  • “Best New Product for Mobile” Awarded to the company that has developed a potentially market-leading product that, through engineering and technical excellence, enables the deployment of profitable next-generation mobile services. SpiderCloud’s award-winning dual-band Radio Node (SCRN-310) is one of eight products nominated.

After Chicago, we’re off to Amsterdam on June 23-24 for Informa’s LTE World Summit where we are also nominated for Telecoms.com’s “Most Innovative LTE Application/Service” award for our E-RAN Estimator Application.

This summer, find your own hill or mountain to climb. And, if you need a highly motivating song to help you, fire up Rock’n Roll Hall of Fame Peter Gabriel’s “Solsbury Hill.”

A big thank you to our investors: Charles River Ventures, Matrix Partners, Opus Capital and Shasta Ventures.  Have a safe and sound summer.

Ronny Haraldsvik
SVP/CMO

Twitter: haraldsvik
spidercloud_inc


A Breakthrough Year!

December 23, 2013

2013 was the year industry momentum for small cells in the enterprise really kicked off. The year was clearly marked by operator deployments, Small Cell Forum’s significant focus on enterprise needs, and industry award recognition for SpiderCloud’s work on scalable small cell systems and LTE.

As we look back, 2013 is the year the industry agreed to solve Enterprise requirements for reliable coverage and capacity. After all, research conducted in the US, UK, Germany and Spain by YouGov, a market research firm, revealed that over 61% of IT decision makers from businesses in the US, with over 250 employees, said their business has had major issues with indoor coverage. In Germany this stood at 50%, in Spain it was 43% and in the UK it was 39%.

The industry’s focus on enterprise small cells led to 10 notable ‘events’

  1. Exact Ventures releases its report outlining the revenue opportunity for mobile operators – and cost savings potential for enterprises. Enterprise managed mobility services to exceed $100B by 2020.
  2. Cisco bought Ubiquisys and targets the “Pub market” (under 50 subs) with its most expensive and high-end large enterprise Wi-Fi Access points ($1500-1800) with a “strap-on” 3G or 4G module.
  3. Small Cell Forum awards Vodafone and SpiderCloud for innovation in scalable small cell system for medium to large enterprises. KPI data release unveiled performance reliability of the E-RAN system of 99.5 percent, making it suitable for most communications needs inside an enterprise.
  4. Qualcomm invests over $100m in Alcatel Lucent’s small cell business and ALU will use Qualcomm’s small cell SoC for all next generation small cells.
  5. Vodafone Netherlands announced it is using SpiderCloud’s system to address reliable coverage and capacity for medium to large enterprise customers.
  6. Ericsson enters the small cell market and announces a new and more sexy DAS system (that will come to market by Q4, 2014). Pac-Man (video) becomes cool again.
  7. SpiderCloud announces the industry’s first Dual-band 3G and LTE small cell (using Broadcom) as part of the Enterprise radio Access Network (E-RAN), a year after the first generation LTE small cell was announced (6 LTE trials).
  8. Small Cell Forum announced that 56 mobile operators have deployed small cells, of which 26 are using small cells targeted at the enterprise market. And, that by 2018, over 10 million small cells will be deployed.
  9. Intel buys Mindspeed’s small cell business.
  10. SpiderCloud’s Behrooz Parsay, SVP Engineering and Operations, was recognized as one of six small cell industry “movers and shakers” by Lightreading.com.

We appreciate the recognition. Six years of hard work from our engineers and field engineering teams led to several deals signed, and winning four industry awards (an additional five further short-listings) for our enterprise small cell innovations. Behrooz Parsay summarizes it nicely:  “For almost six years, we have worked hard to enable mobile operators with flexibility, ease of deployment and scalability, as well as reliability and performance for enterprise customers and in 2013, we showed the entire industry that we deliver on these requirements.”

As we look to next year, we believe 2014 will be the year mobile networks start to converge with Enterprise IT needs. 2014 will be the beginning of a seven-year enterprise transition from 80% Capex to 80% Opex spending on mobility, opening the door to a $100 billion mobile managed services opportunity for mobile operators.

Why? There is very clear demand on equipment vendors to reduce the cost of networks, both for mobile operators and their enterprise customers, using cloud and application services and virtualized network capabilities. This trend is having a dramatic impact on the network spend on hardware-only products and services in medium to large enterprise customers, opening the market for software-based applications and services, which reside on “white label” servers in third-party data center operations. The move towards more opex-oriented services will have a dramatic impact on established routing/switching “box” vendors.

Indeed, in 2014, we may see mobile-enabled devices surpassing laptops and desktop phones as the preferred method for enterprise communication. And, leading enterprise customers’ RFPs will start to demand vendors to offer multi-access Wi-Fi, 3G and LTE connectivity for reliable access and services.

Next year, leading mobile operators in the USA, Europe and Latin America will start to offer in-building coverage and capacity solutions, followed by managed mobile services.

We thank all of you for your support and continued encouragement. Next year will be an even bigger year for enterprise small cells.  Follow us on Twitter @SpiderCloud_Inc and meet us at many industry events. Our next big event is Mobile World Congress in Barcelona, February 24-28, 2014. Request a meeting with executives by sending an email to: mwc14@spidercloud.com

We wish you all happy and safe Holiday celebrations, and a peaceful and prosperous New Year!

Ronny Haraldsvik SVP/CMO
Twitter: haraldsvik


Oops! We Did It Again!

November 4, 2013

Yes, we keep innovating and bringing to market scalability and flexibility for small cell systems deployed inside the enterprise by mobile operators. Today, we’re announcing another industry-first with our very new SCRN-310 small cell addition to our system and portfolio of Radio Nodes. The SCRN-310 uses an integrated 3G/LTE baseband SoC from Broadcom with SpiderCloud’s patented software on top, which enables simultaneous 3G and LTE dual-band access and services. And, it can be software-upgraded to operate in two spectrum bands of LTE when mobile operators are ready to start re-farming existing 3G spectrum for LTE services.  The dual-band, dual-mode Radio Node leverages 2-years of proven commercial experiences (SCRN 200/300), and LTE experiences with the SCRN-210, which was announced a year ago, and is now part of half a dozen trials.

The new SCRN-310 supports 32 3G/HSPA+ channels, 32 active LTE users and 128 LTE Connected Users, and supports Voice over LTE (VoLTE). Band classes supported include: BC2 (1900 MHz), BC4 (AWS), BC1 (2100 MHz) and BC7 (2600 MHz). Support for additional band classes is planned for the second half of 2014.  The new SCRN-310 will be available in Q2, 2014.

So What?

So why is the new radio node important?  Peter Jarich with Current Analysis summarizes in a simple manner.

“Mobile operators need flexibility as they migrate their networks indoors and seek to enable in-building small cell services to medium and large enterprise customers. At the same time, supporting both 3G and LTE access is critical for investment protection while leveraging Ethernet for transport and power helps to address deployment concerns.” 

For someone who is new to SpiderCloud, the commercially available E-RAN system consists of a Services Node (SCSN) that can control over 100 self-organizing and multi-access 3G, Wi-Fi and LTE/4G small cells that can be installed in just days by leveraging a private Virtual Local Area Network (VLAN) on the existing enterprise Ethernet Local Area Network (LAN). That’s right, installed in days, (not months and years) and can be deployed floor by floor in multi-tenant office buildings, or as the scalable small cell system solution for large and multi-national enterprises who occupy 10-100 floors as a single tenant.  A SpiderCloud E-RAN is an operator managed services solution, deployed and operated by the mobile operator. Why is this important? 50% of enterprises would churn to an operator that could provide better in-building mobile coverage and capacity. Enterprise customers are becoming very important. Ken Rehbehn with Yankee Group Research summarizes:

”Enterprise small cell service offerings are important for mobile operators. A compelling offer coupled with a strong enterprise-centric portfolio helps boost an operator’s value proposition when pursuing the enterprise sector. Strong enterprise small cell portfolios must deliver mobile broadband performance, right-sized scale, robust trouble-free operation and excellent enterprise network management visibility.” 

A Thousand Points of Interference, or a Magical Experience?

The Services Node is a ‘local’ control point for the small cell network deployed inside the enterprise. Without the presence of a local control point on an enterprise customer’s Ethernet network, a mobile operator cannot effectively coordinate small cells or support inter-small cell signaling (such as soft handover signaling in the case of 3G). Without the presence of a local control point, small cells have to connect back to the mobile operator’s core network-based gateways, slowing down handovers and increasing the rate of interference coordination inside buildings across both 3G and LTE small cells. That’s right, interference does not go away with LTE. In fact, cell-edge interference between two or more LTE indoor small cells is shown to be a significant factor. The Services Node’s control over all multi-access Radio Nodes ensures the same coordination/scheduling with 3G nodes and LTE radio nodes to ensure a great voice and data user experience. 3G and LTE/4G will live together for a long time. Simply going LTE indoors does not solve edge interference, neighbor list or management issues. The Services Node increases its importance as LTE become more pervasive over the next 2-5 years.

Small Cells Inside the Enterprise: Easy or Not?

As we pointed out earlier this year, “Mobile operators and vendors alike are awakening to the sober reality of the complexity involved in deploying 10s and 100s of small cells in a very dense indoor and outdoor area.”  Indeed, beyond hype and slide ware, not all small cells are the same. This is no different than the Wi-Fi market 10 years ago. You simply do not deploy a Linksys where you need an Aruba system, or vice versa. The same market segmentation that took place with Wi-Fi over a decade ago, is now taking place in the emerging market of small cells. Making a stand-alone small cell for small business or limited deployment of a “mesh” of small cells is possible today. So, making these large and complex systems work inside is easy?  No, if it was, a scalable small cell system would be available from the established RAN or DAS vendors and their partners.  The entrance of Cisco is validating the market for small cell systems for medium and large enterprises. But, simply “jumping in the water” does not mean you know how to swim. Cisco’s recent entrance is good for the small cell market, but the “strap-on” cellular-to-Wi-Fi go-to-market approach will see its challenges (see “Strap-On” blog). Likewise, we welcome Ericsson into this market with a DAS-Dot Radio approach. Again, a “dot” at the end of forget-about-the-stuff-in-the-basement-and-roof and fiber-pull Distributed Antenna System (DAS) architecture is limited to existing customers who are single tenants in very large buildings. See more in our “Ja, DAS Dot” review).  Indeed, this is a growing market and Joe Madden with Mobile Experts sees the implications.

“The in-building wireless market is the next frontier. That’s where data traffic happens, and the variety of building types and enterprise types will create a very dynamic market. Even better, because the indoor environment does not need the same kind of ‘mobility’, new competitors like SpiderCloud have an opportunity to beat the major OEMs by offering a more tailored enterprise solution.”

Beyond Coverage and Capacity, it’s All About Services (starting in 2014).

Beyond reliable indoor coverage and capacity, a scalable system also gives operators the capability to deliver hosted and managed services over their SCSN for mobility, unified communications (UC), secure access to applications, device management and integration of cloud and telephony (PBX), as well as new context-aware and location-based services.  Mobility drives improved efficiency and productivity.  Having the ability to work anywhere in a building is only as good as the reliability of the network. Poor indoor coverage and capacity is a growing headache.  IT managers are now turning to their mobile operator to fix the problem. In fact, 61% of IT decision makers from businesses with 250+ employees say that their businesses have struggled with indoor coverage and capacity, and of these, 73% of people had taken steps to address the issue by contacting their mobile operator.

“With support for both 3G voice and voice-over-LTE (VoLTE), the SCRN-310 gives mobile operators, and their enterprise customers, an enduring platform for current and future voice, data, and video services. Moreover, the platform will better enable mobile operators to offer enhanced enterprise-class mobility services like hosted unified communications, mobile device management and regulatory or compliance services.” Wise words by Greg Collins, principal with Exact Venture. See his report on the $100B services opportunity for mobile operators and 40% savings for enterprise IT.

We’re excited by the introduction of the new Radio Node, and the continued market advantages we have with a proven and scalable small cell system. This week we’ll touch upon our mobile operator presence on 3 continents, the shortened sales and deployment cycle we now enjoy, half a dozen LTE trials and our experience with IT departments and helping mobile operators to deploy E-RANs in the matter of days.

Look for us at the Small Cells Congress (Nov. 5-6) in Berlin, Nordic Small Cell Integration in Stockholm (Nov. 12), LTE North America in Dallas (Nov. 20-22) and at the Small Cell Forum and Small Cells Americas (Dec. 3-4). Follow us on Twitter @spidercloud_inc 

Opps, we did it again. And, we’ll do it again…and again. :-)

– Ronny Haraldsvik, SVP/CMO
Twitter: @haraldsvik


Infrastructure Intersections and Quality of Experience: The New Role of the Mobile Operator (Part 3)

November 19, 2012

This post was inspired by an article in AGL Magazine covering Cisco’s Keynote at the PCIA Wireless Infrastructure Conference and 4G World tweet @4GWorld: “Coverage, capacity & services need to be re-considered”. At 4G World, the Wi-Fi panels really talked to the evolving conversation that includes both licensed (Mobile Operator) and unlicensed (Wi-Fi) Wireless Services as part of delivering great services to mobile device owners. We, at SpiderCloud, see that there is a wave of services innovation on the horizon that has the capacity to make life better for both the mobile operators and the device owners.

The innovations will occur primarily in two areas:

  • “The plumbing” at the intersection of the three radio planes (3G, Wi-Fi, and LTE), plus the Enterprise, Internet, and the Mobile Operator core.
  • Increasing the quality of the client side experience for Mobile device owners.

SpiderCloud’s architecture exposes the plumbing intersection inside the enterprise premise because our Services Node, along with the heavy lifting it does delivering the three radio interfaces, is a common transit point at this intersection. The architectural air-gap between the mobile operator and the enterprise is available at this intersection to create a family of invisible services that add value to customer experiences. By “invisible”, we mean the device owner should not have to do any configuration, and the services should work like magic.

We envision invisible services such as:

  • Clientless Unified Communications
  • Multiple Layers of Wi-Fi Services (for various purposes)
  • Hotspot 2.0 (connected to operators planet wide roaming backend)
  • Location Based Services
  • Web Security/Content Filtering
  • Private 3G Data into Enterprise

On the quality of the client side experience, this is a long-term journey for the industry as a whole. The term “Quality of Experience” as used in conferences and publications tends to focus on network performance, throughput, dropped calls, and other KPI’s. However, it is useful to expand the term to include improvements to user experience of the mobile device owner, at the device’s human interface.

Example 1: Hotspot 2.0 solves the friction problem with authentication. At Informa’s Wi-Fi World Summit (September 2012 – Barcelona), one of the presenting Operators had a 5x increase in hotspot use by simply enabling automatic EAP authentication. This was a direct illustration that if process barriers are removed, people will consume.

Example 2: There are missing mechanisms in Wi-Fi management that need improvement. Many airports offer Wi-Fi that is not usable at peak hours (too slow or unable to connect). The problem can be solved in the infrastructure by preventing new connections during peaks, or the Wi-Fi clients need a common approach to deciding on what network to use for data. An intelligent network select algorithm in clients could make a decision to fallback to 3G/LTE data when the mobile device’s Wi-Fi client accesses a congested Wi-Fi. For non-technical device owners, switching Wi-Fi on and off, depending on the perceived performance, is something that could be addressed in the software and mask the complexity.

In summary, lots of innovation to come, from embracing 3G/LTE and Wi-Fi together, that will ultimately result in increasing both the magical (hard to measure) and service (easy to measure) KPI components of our Quality of Experience thinking in the industry.

Thanks for checking in.

Your Author’s Point of View: As a former Enterprise Infrastructure Architect (Mobility/Collaboration at Nike, Inc), the opportunities for mobile operators to help address enterprise Unified Communications, COPE/BYOD, and mobility challenges for enterprise IT departments are there. Opportunities to cultivate value-added services beyond coverage and capacity in the Enterprise space are built upon strong customer relationships and a proven technical foundation. Positive mindshare and perceptions in the eyes of the Enterprise buyers will create invitations to future opportunities.

A new and more important role is emerging for Mobile Operators where enterprise mobility and value-added IP services are part of the ‘package.’ Mobile is the heartbeat of any organization and wireless is the Digital Oxygen that our devices breathe at home and on the road.

For information on the SpiderCloud Architecture: read more and watch movie.
Webinar: What services do CIO’s really want from their mobile network operator?

Want to talk? Please contact me.

– Art King, SpiderCloud Wireless, Director of Enterprise Services & Technologies


Before you know it, the Future is here

July 21, 2011

When we were kids and watched Star Trek on TV the idea of the ‘communication screen’ was pretty amazing. “Put it on viewer,” Captain Picard (or Kirk, depending on how old you are) would say. It made for great TV.

Cellular technologies have come a long way since the first Motorola phones. Just last month Samsung premiered the Galaxy S that can shoot 720p video. In other words, HD-quality video in your pocket. Keep this in mind: The great majority of TV sets in peoples’ homes around the world make use of a lower-resolution than the Galaxy S. With a 5 megapixel camera, the image resolution is much higher quality than some of the $5,000 professional cameras available less than a decade ago. How about that for living in the future?

Most phones these days contain microprocessors that outpace the computers of yesteryear. For example—the iPhone’s processor is faster than most of the original Pentium 2 processors that powered your first dial-up experiences onto the Internet. Digital wristwatches are about as powerful as the room-sized computer that landed two men on the moon. When it comes to memory, most basic phones now have more portable memory than an IBM mainframe from the 1980s (which required a 1,000 square feet to house it all). The IBM 3090 had 64 and 128 megabytes of central storage, respectively. In 1985, the purchase price of a Model 200 was $5 million.

Which brings us to video. Yes, that’s possible too, and it’s just matter of months before video IM is in the hands of the first adopters (aka ‘the techies’).

More and more smartphones are supporting live video apps, and as networks get smaller, more targeted, go inside, become faster, and more robust, we’ll become empowered to connect face-to-face from anywhere in the world. Point in case: Cisco recently released an iPhone app of its popular WebEx videoconferencing software. With smartphones and Skype capabilities, all we need is a two-way camera function (oh yes, that’s coming too). Of course, the possibilities are endless. If you’re on a business trip, you could still see a live stream of your kids’ soccer game and cheer them on from the road. Or, if you happen to be ‘on-location’ when something big happens, you can just “beam it up to Scotty” (or CNN).

The bottom line is that ‘communication screen’ is no longer in the domain of science fiction and handheld videoconferencing is going to be pretty common in the near future. Cisco forecasts that “Almost 64 percent of the world’s mobile data traffic will be video by 2013. Mobile video will grow at a CAGR of 150 percent between 2008 and 2013.

The only question is: how will you use video communication as part of your daily life?

SpiderCloud will be speaking at Interop as part of the “Advanced Technologies: What’s Next for Wireless and Mobile?” panel taking place 9:00 to 10:00 a.m. PDT on Thursday, April 29 in Room 12 at the Mandalay Bay Convention Center. The panel will be moderated by Tim Scannell, editorial director for TechnologyGuide.com, TechTarget.

Ronny A. Haraldsvik
Vice President of Marketing


Industry’s First Enterprise Radio Access Network (E-RAN)

July 19, 2011

After 2 years of stealth, we’re happy to unveil our company, team and product focus. So why now?

The growing usage and penetration of high-speed mobile wireless services for both voice and data have created new challenges and opportunities for mobile operators, enterprises, and consumers. The requirement for always-on, high-speed communications both indoors and out has created a capacity dilemma in the densely populated areas where enterprises are located (office parks) and high-rise office buildings in metropolitan areas. This capacity dilemma is not easily solved by adding more macro cell sites outside to ‘blast inside’ considering the expense and inefficiency of deployment in this way. A new approach to deployment is needed to provide reliable indoor wireless coverage for mobile broadband subscribers within the enterprise. From a network perspective, we are seeing the emergence of a new era – the era of capacity. Attempts to provide wireless coverage inside for voice and data has been cost prohibitive for mobile operators thus far. That’s where we come in (SpiderCloud Wireless, Inc.)

SpiderCloud Wireless is a new mobile network infrastructure provider of a new in-building wireless system which utilizes licensed spectrum. SpiderCloud Wireless makes use of a new services node architectural approach with central control of radio nodes. The SmartCloud™ architecture is designed specifically for the requirements of the enterprise Radio Access Network to meet the specific needs for deployment within licensed spectrum while facilitating the delivery of locally connected voice and data services inside the enterprise. The system is sold directly to mobile operators and is deployed at the point of broadband consumption within the enterprise.

The system self-configures and based on capacity requirements, capacity can be added by simply adding an additional radio node. With centralized RF management and control, the entire enterprise can act as a single high-capacity cloud (network) where all traffic and capacity is entirely offloaded from the operator’s macro network. The radio nodes are deployed in high-traffic, high-consumption areas and thus a “Spider” deployment model is used where the services node controls the radio nodes. In brief, the name SpiderCloud Wireless describes what we do, and how the system is deployed.

In the coming weeks we will provide you with more insights to our progress.

Ronny A. Haraldsvik
Vice President of Marketing