If You Can Scale…Cloud and Managed Services $ Will Come

June 1, 2015

Next week, the Small Cell community once again gathers in London at the annual Small Cells World Summit. This year is special for us! We are, for the first time, showcasing how edge and cloud computing enable new Smart Building and Unified Communications managed services for enterprise customers in collaboration with our new partner Cisco.

Game Changer #1: SpiderCloud + Cisco + enterprise installed base of Wi-Fi

At MWC this year, Cisco and SpiderCloud announced a strategic collaboration. Cisco is now reselling our entire (easy to install) small cell portfolio under the USC 8000 Series brand. The Cisco USC 8000 Series access points are available as standalone units, or as plug-in modules for the Cisco Aironet 3600/3700 Wi-Fi access points using SpiderCloud’s technology. The plug-in radio module is a game changer! Now, the entire installed base of Aironet 3600/3700, inside enterprises across the globe, can be 3G+4G enabled in seconds (the time it takes to plug in the module) – something no other vendor can do.

Game changer #2: Services Collaboration!

For many years we have showed how our Services Node is a catalyst for services. An on-premises controller (Services Node), with a services module, can enable managed cloud and application services beyond basic coverage and capacity.

We have been working with leading companies to show use-case examples:

  • IBM for handset-to-location video, and advertising “push” services for use at venues and shopping malls.
  • HP and Vodafone UK for in-building location (which won us all an award from the Small Cell Forum in 2014).
  • Intel/McAfee for policy enforcement and identify and prevent network security threats at the edge.
  • Saguna for backhaul savings and user experience benefits using a centralized content cache.
  • Druid and Tango for extension of enterprise UC, PBX and mobile call services inside and outside the enterprise network. See Druid’s hospital use case.

Ken Rehbehn (Principal Analyst, 451 Research/Mobile) puts this into context:

“Enterprises recognize the strategic importance of mobile communications as a tool for business agility and efficiency, but simple in-building coverage and capacity fixes may not be sufficient. By augmenting in-building small cell mobile services with flexible mobile edge computing capabilities, enterprises gain a potent toolkit to get the most value out of smart building and Unified Communications applications.

Next week, at the Small Cells World Summit, we will provide further insight to how the Services Node drives services revenue beyond coverage and capacity:

  • How – the mobile device IMSI can be paired to the enterprise active directory for authentication, as well as provide broadcast alerts within the building where the controller is deployed.
  • How – Smart building operations benefit from mobile devices to improve zone heating and air-conditioning usage by monitoring the number of mobile devices and location within the building or campus.
  • How – you can improve building security access by using mobile devices as secondary identification and verification to building badge access.
  • How – the small cell system can enable location and context aware services and execute building-wide alerts to all mobile devices connected to the LAN.
  • How – compliance services can be enabled with policy filtering and identify and prevent mobile LAN network access to non-compliant web sites.
  • How – you can improve network security by blocking malicious packets sent by a mobile device within the LAN, and protect a device from malicious packets sent by a server on the Internet.

Game Changer #3 Services Revenue

The great majority of large businesses would pay over 30% more per-employee for an indoor cellular solution with managed services (iGR survey).

With our eco system partners, and now Cisco, a scalable small cell system deployed over a basic Cat5e LAN (or VLAN), can indeed open up a $100B services market with smart building and Unified Communications (Exact Ventures report).

SpiderCloud’s scalable small cell system provides real-time coordination and distributed SON capability up to 100 dual-band 3G+4G or 4G+4G access points (up to 200 sectors of capacity), enough to effectively offer reliable managed services for buildings and offices up to 1.5 million square feet.

DAS is no-go on Services

Unless you have IT funds like Google and Apple, managed cloud and applications services is a no-go. As we pointed out in the “DAS is D.E.A.D (as we knew it)” blog, and our blog about Ericsson Radio Dot (a year later), enabling services beyond coverage and capacity for DAS-based systems is simply a non-starter.

Our scalable small cell system technology is in use with América Móvil/Telcel, Avea, Verizon, Vodafone UK and Netherlands and Warid Telecom, among others.

See us at Small Cells World Summit next week (June 9-11 in London), or look for us at these upcoming events:

Keep in mind that if you have an IT-friendly and scalable small cell system, you can enable cloud and managed services to increase ARPU.

Ronny Haraldsvik
SVP/CMO
SpiderCloud Wireless
Twitter: @haraldsvik


If You Can Scale Small Cells Inside, then Service IT: Small Cell Services at the Enterprise Edge

October 9, 2014

At the heart of SpiderCloud’s scalable 3G/4G small cell system is the Service Node (SCSN).

This is a “local” control point for the small cell network deployed inside the enterprise over existing Ethernet. It’s also where the enterprise edge meets the mobile operators edge network. SpiderCloud’s small-cell system can provide cellular capacity and coverage to over 1.5 million sq.ft. of space and support over 10,000 voice and data subscribers.

Now why does that matter you may say? Beyond coverage and capacity, after credibility has been established with the IT department that mobile services work reliably inside the building, the Services Node is a strategic point of entry into the enterprise IT environment for mobile operators and business partners to service IT, and a potential great revenue opportunity.

A local control point is essential for Local IP Access (LIPA), also known as local switching and local breakout. LIPA enables content caching, access to content-based and localized services. The Services Node offers a platform to host Virtual Network Functions (from any source) at the edge of the network.   As shown in the figure below, the SCSN supports up to three modules: two Access Modules (AM) and a Services Module (SM).

The access module supports radio access technologies such as UMTS and LTE. The services module is designed to support third-party VNFs and is powered by an Intel Xeon processor. The module offers a Kernel-based Virtual Machine (KVM) environment that enables hosting of multiple concurrent virtual appliances across different operating systems (Guest OS) and programming languages.  SpiderCloud has been working with 3rd party ISVs, to bring to market VNF’s associated with security, content filtering and content delivery. See more in Senza Fili’s recent report (“NFV lands in enterprise small cells”).

With the services module, mobile operators can host VNF’s at the edge. Recently, the new incoming chairman of the Small Cell Forum, Dr. Alan Law, pointed out the importance of small cell services, virtualization and leveraging processing power at the edge of the network in an interview with @Lightreading.

As an example, if you take SpiderCloud Wireless, for instance, and what they have with their services node, they have in essence a platform there potentially capable of running applications at the edge of the network already. In essence, you could start to exploit NFV in certain areas relatively quickly.”

SpiderCloud’s powerful services platform enables migration of content delivery and core network functions at the edge. Also, the Services Node becomes a single point of inspection for all mobile traffic coming into or leaving an enterprise or venue, enabling intelligent data filtering and caching applications. In addition, SpiderCloud’s 3G/4G Services Node offers location and presence detection capabilities that enable context aware VNF’s, or Network as a Service (NaaS) opportunities. Dr. Alan Law goes on to say:

As a mobile device moves, it reports measurements to and from networks. Having to pull all those measurements back takes a lot of bandwidth. So if you wanted a location function, you would push that location function to the edge of the network to process all those functions being reported, so you get the best granularity of the data, but without the burden of having to port those features deeper into the network.”

The Services Node provides a trusted connection to the Radio Nodes and a logical view into all devices on the network to enable secure services to any mobile device on the network. The SCSN enables mobile operator managed cloud and application services, such as MDM, BYOD, location and context-aware, security, and IP-PBX services. The Intel Quad-Core Xeon Processor is the basis for the services module, which enables us to host virtual machines on the Services Node.

With Intel, SpiderCloud has established several services partners to showcase how managed services for enterprise customers are enabled via the existing small cell system.

  • Security threat detection with virtualized Network Security Platform (NSP) to identify and prevent network security threats at the edge of the mobile network, before such threats can reach the core network, by blocking malicious packets sent by a mobile device.
  • Location and detection. Using a virtual machine hosted on the Services Node, IBM can demonstrate handset-to-location video and advertising “push” services for use at venues and shopping malls.
  • Caching at the Edge (stadiums). Saguna can show backhaul savings and user experience benefits of a centralized content cache on the Services Node as part of a scalable small cell system for large campus, venues and shopping malls.
  • Context Aware Applications and Location Based Services. SpiderCloud, HP and Vodafone UK won a Small Cell Forum award in June 2014 for innovative work in this area.
  • PBX Integration: Tango Networks (enterprise). Druid Software PBX for Hospitals.

 

You can read more about the progress of small cell services for the enterprise in one of these recent RCR Wireless articles:

Keep in mind, by fixing in-building mobility with a scalable small cell system capable of also offering managed mobility services, the blurring of the lines between the enterprise and service provider networks will extend the “edge” of the mobile network from the operator’s core into the enterprise premise – thus opening the door for IOT, LBS, NFV and UC services on ONE common platform.

A 2013 research study by Exact Ventures outlined a $100 billion emerging market opportunity for mobile operators in providing mobility services for enterprise customers. The research showed that enterprise customers could save 35% a year by adopting such operator-delivered managed and hosted services. This report and estimate would be wayyyy off. It could indeed be way more.

Meet with SpiderCloud to discuss small cells and services at one of these upcoming events.  Our next presentation is at Small Cells MENA in Dubai October 27-28, followed by Small Cell Deployment & HetNet in Atlanta on November 4-7.

Ronny Haraldsvik
SVP/CMO

Twitter: haraldsvik
spidercloud_inc


Mobility 2020: The Transition from a Wireless to a Mobile Enterprise as IT spending moves from 80% Capex to 80% Opex

August 21, 2013

A mobile enterprise has vast infrastructure and services implications for Enterprise IT, hardware vendors and Mobile Operators.

A mobilized enterprise is not a destination, but an outcome of the transition from wired and wireless at work, to always-mobile connected to the enterprise IT infrastructure, whether at work or on-the-go as part of an emerging Global Area Network (GAN).

The blurring of the lines between the enterprise and service provider networks will extend the “edge” of the mobile network from the operator’s core into the enterprise premise. A mobile operator managed eco system platform with presence inside the enterprise creates Capex reduction opportunities for the CIOs, and a transition to a more predictable Opex services relationship with mobile operators and partners, bridging the mobility value gap that exists between the mobile operators and its business customers:

  • The shift to a mobilized enterprise fundamentally transforms the enterprise IT infrastructure from 80% Capex to 80% Opex
  • The mobile enterprise increases services revenue opportunities for mobile operators
  • Build a valued business partner relationship between operator and Enterprise

An important step to enable a stronger services presence inside the enterprise is the deployment of a scalable small cell system that can take on the role of a services platform point-of-presence inside the enterprise Local Area Network (LAN). Steps to build a trusted mobile services relationship starts with:

  • Deploy a small cell system in the matter of days or weeks that can scale and deliver mobility services beyond basic coverage and capacity. Prove consistently high throughput, consistently low call drop rates, and transparent reporting (build trust)
  • Easily add 3G/LTE/Wi-Fi and multi-mode small cells as capacity and technology needs evolve, without replacing the original system (build credibility)
  • Start to introduce per-employee/per month applications services based on enterprise needs: Wi-Fi, PBX integration, broadcast alerts and offers, location and context-aware services

A 2013 research study by Exact Ventures demonstrates a $100 billion emerging market opportunity for mobile operators in providing mobility services for enterprise customers.  The research showed that enterprise customers could save 35% a year by adopting such operator-delivered managed and hosted services.

In the next few blogs, we will outline the challenges confronting enterprise CIOs and mobility leaders in moving enterprises from wireless to mobile productivity, and the services opportunities for mobile operators as they build coverage, capacity and cloud/services presence to support the mobilized enterprise. Stay tuned. The move from wireless to a mobile
enterprise is underway, and the changes and opportunities are significant.

Ronny Haraldsvik SVP/CMO
Twitter: haraldsvik

Art King, SpiderCloud Wireless, Director of Enterprise Services & Technologies
Twitter: @EMobilityInside

Visit our Enterprise IT site http://SpiderCloud.com/EInsider


Tapas, Small Cells & Services

February 12, 2013

“Carrier Wi-Fi Offload” was all the rage at last year’s Mobile World Congress (MWC) in Barcelona. But a year later, network priorities have changed. As I mentioned during last year’s Mobile World Live TV panel – “Next year will be all about multi-access small cells.” At this year’s annual gathering of some of the smartest and most innovative people and companies in mobile, MWC13 (February 25-28), will serve up ever-delightful Tapas, followed by multi-access Small Cells and enterprise managed services as two of the main dishes at this year’s big event.

MWC13 is where mobile operators and vendors jointly start to look beyond small cells for coverage and capacity, to revenue-generating mobility services for larger venues and enterprise customers. Why now, and which type of services?

It starts with a reliable in-building coverage and capacity system that can scale

In a recent survey conducted by YouGov, 35% of IT managers whose businesses have a mobile operator say their business is prepared to move to a wireless carrier that could guarantee a better indoor solution. Almost half (47%) reported interest in Mobile Device Management as an operator-hosted service to manage, monitor, secure and support mobile devices in the enterprise, and 40% demonstrated an interest in Wi-Fi as a service from their operator.

These findings support a recent report by Exact Ventures, Enterprise Mobility Services are Market Opportunity for Mobile Service Providers, which concludes that managed mobility services represent a $100 billion market opportunity for mobile operators, and a savings of 35% a year for enterprises adopting such operator-delivered managed and hosted services.

As the leading innovator of scalable small cell Enterprise Radio Access Network (E-RAN) systems for mobile operators, SpiderCloud Wireless is finding itself at the intersection of the densification of networks, applications and cloud-based mobility services. Just over five years ago, the founding team and its investors accurately predicted that small cells needed the ability to scale, just like Wi-Fi systems inside an enterprise, beyond wireless access.

At this year’s MWC13, SpiderCloud Wireless is part of a fortunate few private companies invited to speak. SpiderCloud Wireless has three speaker slots on Tuesday, February 26

  • 9:15am: Ronny Haraldsvik, CMO, “Network Offloading” panel, Mobile World Live TV
  • 10:30am: Art King, Director of Enterprise Services & Technologies, “Beyond Coverage & Capacity: What Enterprise IT Wants in form of Services from Mobile Operators,” Small Cell Forum Pavilion (Hall 7, G74)
  • 2:00pm: Michael Gallagher, CEO “Smaller But Smarter: Making a Success of Small Cell Networks” panel, Conference Village in Hall 4, Auditorium 3

SpiderCloud Wireless is sharing findings from 3 studies concluded in February:

  • Valuable licensed spectrum is a largely under-utilized asset indoors: Quantifying the in-building coverage and capacity constraints of an outdoor macro network that is used to provide in-building mobile data services – research report by Signals Research Group.
  • Enterprise Mobility Services: Market Opportunity for Mobile Service Providers – a market analysis by Exact Ventures that highlights a $100 billion 2020 emerging market opportunity for mobile operators. The research shows that enterprises can save 35% a year by adopting such operator-delivered managed and hosted services, totaling $60 Billion in cumulative savings between 2014-2020.
  • Enterprise IT Coverage & Capacity satisfaction survey by market research agency YouGov that identifies concerns with in-building service and willingness to switch mobile operators for better coverage and capacity, and to adopt cloud and applications, mobile device management and Wi-Fi services delivered by a mobile operator.

SpiderCloud Wireless is hosting Meetings in Hall 2, A130. SpiderCloud will discuss and showcase enterprise services examples such as PBX and Cloud-based PBX integration, context-aware and location applications, security and compliance, and Wi-Fi as a service. Enablement of such services starts with the deployment of a multi-access small cell system that includes 3G, LTE and Wi-Fi, and the ability to scale the system to 100 small cells with soft handoff and central coordination to deliver reliable mobile services indoors for enterprise customers of any size. To request a meeting, email meetingrequest@spidercloud.com or visit http://www.spidercloud.com/news/events

Check out the new venue and GSMA’s analyst device preview to MWC13 (Follow on Twitter @ #MWC13)

See you at the congress. Go Barcelona!

– Ronny Haraldsvik SVP/CMO
Twitter: haraldsvik


The Inside Advantage

February 6, 2013

Managed Mobility Services for Enterprise Customers is a $100 Billion Opportunity

We are in the midst of the most rapid mobile network change we have seen in over 15 years. Mobility and the use of licensed spectrum is the digital oxygen that drives productivity – our industry’s equivalent to crude oil deposits. Spectrum reuse and targeted capacity using small cells indoors is rapidly becoming the answer to deal with networks at capacity. So where’s the $100 billion opportunity? It starts with providing a scalable small cell network that can deliver reliable indoor 3G/LTE and Wi-Fi coverage and capacity for enterprise customers, re-capturing vastly under-utilized licensed spectrum indoors and positively impacting on the outdoor macro cellular network.

“Mobility and agile network services for enterprises can give mobile operators an inside advantage”

The enterprise mobility services market opportunity is arising as a result of several key trends: mobility and the need for BYOD policies and control, and cloud computing and the emergence of enterprise small cell systems that go beyond coverage and capacity. In 2013 and beyond, operators have an unrivalled opportunity to move beyond minutes and Megabytes and subsidized devices and become trusted partners to enterprise customers.

As more hardware and Wi-Fi vendors start to offer managed SaaS and WaaS services, so they leave the door open for fixed service providers to do the same. This gives enterprise customers valuable options to curtail CapEx spending. The advantage for the mobile operator is that they can offer a full suite of OpEx-only mobility services with reliable licensed spectrum coverage and capacity using multi-mode small cell systems – and still deliver WasS, SaaS, security and compliance services.

In the market analysis “Enterprise Mobility Services*: Market Opportunity for Mobile Service Providers,” Exact Ventures, an analyst firm focused on technology market intelligence, analyzed the managed mobility services opportunity for businesses of 100 to 4999 employees in United States and the European Union. In leveraging the mobile ecosystem and small cell systems for in-building coverage, capacity and services, operators have the ability to help enterprise customers remove IT challenges with mobility, unified communications, secure access to applications, device management and integration of cloud and telephony, as well as leverage the emergence of new context and localization-based services.

“With enterprise IT teams under constant pressure to do more with less budgets and resources, the opportunity for trusted mobility services is tremendous,” said Greg Collins, principal with Exact Ventures. “Until now, there’s been little reason for enterprises to have a relationship with operators beyond minutes and mobile devices. Small Cell systems that go beyond coverage and capacity can change this model and open up new business models that can help enterprise customers save significantly on CapEx and OpEx.”

“Enterprise IT can save approximately $60 billion between 2014 and 2020”

By outsourcing telecommunications services, enterprises can leverage new in-building mobile services and save up to 35% per year by transitioning from a CapEx to a per-user/month OpEx model –  saving enterprise IT over $60 billion between 2014 and 2020 and allowing finite IT resources to be either re-allocated to focus on differentiation and competitive advantage or for the cost savings to fall to the bottom line.

Enablement of such services starts with the deployment of a multi-access small cell system that includes 3G, LTE and Wi-Fi and can scale beyond a few small cells to deliver reliable mobile services indoors for enterprise customers of any size. To enable managed cloud and application services, a locally deployed controller or services node is required to maintain secure services access to and from any mobile device on the network.


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Mobile operators who start to offer true managed mobility services to the enterprise, starting with basic coverage and capacity, can follow on with services such as BYOD, MDM and PBX Integration, even Wi-Fi as a service. 

Hosted Unified Communications (UC) refers to a set of real-time communications services such as instant messaging, presence information, telephony and video conferencing, as well as non-real-time communication services like e-mail, SMS, voicemail and fax.  UC is not necessarily a single product, but is often a set of products that provides a consistent unified user interface and user experience across multiple devices and media types.

Security: Cloud-based Web Filtering Enterprises increasingly employ cloud-based web filtering as a way to monitor and control website access and usage to enhance productivity and improve security by protecting against malware and spyware.

Mobile Device Management (MDM) entails lifecycle management of both company and employee provided mobile devices to manage and secure enterprise data and access.

Compliance Services Many industries are subject to regulatory record keeping requiring documentation of all communications within an organization. In conjunction with other cloud-based telecommunications services, operators can centralize the collection, storage, and reporting of such data, helping customers relieve costs and adhere to regulatory or best-practice compliance.

Wi-Fi-as-a-Service is the delivery of enterprise-focused services such as secure internal and guest Wi-Fi. Where the operator is already installing small cells with Wi-Fi, it can offer its business customers Wi-Fi access when the opportunity is available.

Context-Aware (or Location-Based) Services can offer enterprises a large array of use cases. The opportunity to leverage the very sophisticated mobile network location capabilities in Small Calls and extend them into the macro network creates unique opportunities to innovate enterprise business systems in ways that have never been easily available.

Enterprise CIOs will start to expect mobility services from their communications partners as part of a longer-term strategy to lower CapEx and improve productivity and business agility.

As we look forward, we are seeing the emergence of a common service network infrastructure where macro, micro and small cells work in close tandem with intelligent physical and virtual routing of access and services. Network-as-a-Service (NaaS) is becoming a reality much faster than expected.

Mobile operators have the opportunity to offer its enterprise customers with a clientless-UC access to mobility, applications and cloud-based services, giving them the inside advantage over any other service provider and building a trusted relationship for years to come.

– Ronny Haraldsvik SVP/CMO


Rethinking In-Building Wireless by Exact Ventures

September 21, 2012

Executive Summary (excerpt from the 14 page white paper)

  • Given the huge influx of smartphones and tablets into the enterprise, the attitude of many IT managers is changing from wireless coverage – whether over unlicensed or licensed spectrum – is someone else’s problem to where having solid, reliable, and secure wireless coverage is a core IT infrastructure issue. Wireless coverage has become a core issue to IT due to wireless devices moving to mission critical role in business operations. Devices are expected to simply work, without limitations, in all indoor locations by IT’s business users.
  • Wireless data traffic continues to more than double each year, and since approximately 80% of wireless devices are used indoors, much of the increase in traffic will be generated in places where cellular coverage is poor. Therefore, both capacity and coverage continually need to be added to enterprise and other indoor environments.
  • Enterprise Small Cells are emerging as an ideal solution for addressing the problem of indoor coverage for many service providers that find the economics of distributed antenna systems (DAS) for medium and large enterprises prohibitive. Small cell systems are relatively inexpensive, are easy to install, configure, and maintain, and they furthermore add new capacity to operator networks.
  • Enterprise Small Cells networks are a necessary and disruptive development in the inbuilding wireless market.
  • The cost advantage of Enterprise Small Cells over Distributed Antenna Systems (DAS) is staggering and will likely create a significant disruption to the DAS market in the coming years. While the cost of DAS can vary significantly depending on the size, type, and condition of the building or structure being covered, cost modeling conclude and interviews with service providers confirm that Enterprise Small Cell networks can be an order of magnitude—or 10 times—less expensive than a DAS with comparable coverage and capacity.
  • The firm ABI Research expects that small cell adoption, as a coverage option for smallto medium-size enterprises will catch up with DAS by 2016. ABI also predicts that DAS and Enterprise Small Cell equipment revenue will each reach the $2 billion mark by 2016.
  • Enterprise customers and mobile operators will benefit from the emergence of mobile enterprise services beyond basic coverage and capacity in the years to come as more opex-based cloud and applications services are offered by mobile operators and service providers in an effort to offset enterprise capital expenditures and to manage the pressure to keep up with the ‘consumerization’ of IT.

Enterprise in-building wireless coverage is quickly changing from ‘someone else’s problem’ to a core IT infrastructure issue.

To receive a copy of the complete white paper, register now.

Greg Collins
Exact Ventures