Next week, the Small Cell community once again gathers in London at the annual Small Cells World Summit. This year is special for us! We are, for the first time, showcasing how edge and cloud computing enable new Smart Building and Unified Communications managed services for enterprise customers in collaboration with our new partner Cisco.
Game Changer #1: SpiderCloud + Cisco + enterprise installed base of Wi-Fi
At MWC this year, Cisco and SpiderCloud announced a strategic collaboration. Cisco is now reselling our entire (easy to install) small cell portfolio under the USC 8000 Series brand. The Cisco USC 8000 Series access points are available as standalone units, or as plug-in modules for the Cisco Aironet 3600/3700 Wi-Fi access points using SpiderCloud’s technology. The plug-in radio module is a game changer! Now, the entire installed base of Aironet 3600/3700, inside enterprises across the globe, can be 3G+4G enabled in seconds (the time it takes to plug in the module) – something no other vendor can do.
Game changer #2: Services Collaboration!
For many years we have showed how our Services Node is a catalyst for services. An on-premises controller (Services Node), with a services module, can enable managed cloud and application services beyond basic coverage and capacity.
We have been working with leading companies to show use-case examples:
- IBM for handset-to-location video, and advertising “push” services for use at venues and shopping malls.
- HP and Vodafone UK for in-building location (which won us all an award from the Small Cell Forum in 2014).
- Intel/McAfee for policy enforcement and identify and prevent network security threats at the edge.
- Saguna for backhaul savings and user experience benefits using a centralized content cache.
- Druid and Tango for extension of enterprise UC, PBX and mobile call services inside and outside the enterprise network. See Druid’s hospital use case.
Ken Rehbehn (Principal Analyst, 451 Research/Mobile) puts this into context:
“Enterprises recognize the strategic importance of mobile communications as a tool for business agility and efficiency, but simple in-building coverage and capacity fixes may not be sufficient. By augmenting in-building small cell mobile services with flexible mobile edge computing capabilities, enterprises gain a potent toolkit to get the most value out of smart building and Unified Communications applications.”
Next week, at the Small Cells World Summit, we will provide further insight to how the Services Node drives services revenue beyond coverage and capacity:
- How – the mobile device IMSI can be paired to the enterprise active directory for authentication, as well as provide broadcast alerts within the building where the controller is deployed.
- How – Smart building operations benefit from mobile devices to improve zone heating and air-conditioning usage by monitoring the number of mobile devices and location within the building or campus.
- How – you can improve building security access by using mobile devices as secondary identification and verification to building badge access.
- How – the small cell system can enable location and context aware services and execute building-wide alerts to all mobile devices connected to the LAN.
- How – compliance services can be enabled with policy filtering and identify and prevent mobile LAN network access to non-compliant web sites.
- How – you can improve network security by blocking malicious packets sent by a mobile device within the LAN, and protect a device from malicious packets sent by a server on the Internet.
Game Changer #3 Services Revenue
The great majority of large businesses would pay over 30% more per-employee for an indoor cellular solution with managed services (iGR survey).
With our eco system partners, and now Cisco, a scalable small cell system deployed over a basic Cat5e LAN (or VLAN), can indeed open up a $100B services market with smart building and Unified Communications (Exact Ventures report).
SpiderCloud’s scalable small cell system provides real-time coordination and distributed SON capability up to 100 dual-band 3G+4G or 4G+4G access points (up to 200 sectors of capacity), enough to effectively offer reliable managed services for buildings and offices up to 1.5 million square feet.
DAS is no-go on Services
Unless you have IT funds like Google and Apple, managed cloud and applications services is a no-go. As we pointed out in the “DAS is D.E.A.D (as we knew it)” blog, and our blog about Ericsson Radio Dot (a year later), enabling services beyond coverage and capacity for DAS-based systems is simply a non-starter.
Our scalable small cell system technology is in use with América Móvil/Telcel, Avea, Verizon, Vodafone UK and Netherlands and Warid Telecom, among others.
See us at Small Cells World Summit next week (June 9-11 in London), or look for us at these upcoming events:
- LTE World Summit, June 23-25 in Amsterdam, Netherlands
- Small Cells India, July 10 in Mumbai, India
- Wells Fargo Telecom Symposium, July 23 in New York
Keep in mind that if you have an IT-friendly and scalable small cell system, you can enable cloud and managed services to increase ARPU.