The goal of CIO’s and enterprise architects is to unwire their organizations and make them more productive by any means necessary – by focusing on the core business of the enterprise. Rather than making IT bigger, the CIO’s focus is to make the business more agile and flexible, doing more with less. The use of mobility, cloud, applications and managed services help them achieve the enterprise goals.
The communications technology of yesterday (that is embodied in fixed devices, e.g. desk phone and laptop software, e.g. UC clients) must be moved to the employee’s mobile devices. The point of failure within most mobile initiatives, at present, is the lack of respect for the need of mobile device owners to have a “magic” user experience (no App to install, do nothing new, no change in user behavior). The differences between a consumer and enterprise behavior, and requirements are significant.
Normal consumer behavior is to cost optimize as much as possible with a goal of a free service (such as Skype), and defer certain broadband behavior or actions (use of free Wi-Fi hotspots to offset impact on plans). And finally, unpredictable quality is acceptable.
Enterprise behavior, though influenced by consumer demand for ease-of-use, focuses on cost optimization. All actions are urgent, and/or immediate, and quality must be consistent, good, highly predictable and repeatable. IT also likes to keep things simple (devices, applications and services). If not, new cost-reducing or productivity initiatives will not be used or adopted. Most importantly, IT’s focus is to make access as secure as possible, and empower employees with high quality mobile services that work, with no limitations, wherever people are.
Sounds easy, right?
Deploying new tools, and getting their usage ingrained into an organization is one of the hardest tasks in enterprise IT. If the OTT tool replicates a consumer grade communication feature of the mobile device, and is not a mandatory part of daily workflow in the person’s role, chances of success are low.
There may be ‘islands’ of OTT, but moving everyone onto one platform is extremely hard. The right philosophy to enterprise services, in context of Unified Communication, is that the experience should become a “Clientless UC” experience where the consumer experience of “just make it work” is integrated to the enterprise platform. By taking this path, enterprise IT significantly reduces its OTT support burdens, and greatly increases the chance of success vs. the present UC strategies. Many enterprise device owners will continue to be very resistant to adopting multiple tools. Enterprise IT, when presented with service packages that allow the consumer interfaces to accomplish functions that OTT solves for, will approve those packages instead of using Capex funding to build and run the OTT services themselves.
The Pre-Requisite: Dependable Coverage and Capacity
Nothing halts a mobile initiative decision faster than lack of reliable coverage or capacity. Mobile operators who are trying to sell advanced services layered on top of the macro-network know this problem well. Office buildings that have known significant coverage/capacity problems can be excluded from evolving, because of the steep operations expenses associated with systems engineering and provisioning. Why? Enterprise IT has to make simple decisions on technology that must be good for all employees within the enterprise. On average, an IT team moves 40% of employees annually. If a group of employees were unwired, and then moved to a location with poor coverage/capacity, not only would they be unhappy, but they would also have to be re-provisioned with wired services. The operations expense with normal technology moves is far lower than unwiring/wiring. A practical IT person will defer unwiring their organization until dependable coverage and capacity is available. As new energy efficient buildings and remodeling gradually eliminate the ability of the macro-network to penetrate with reliable signals indoors, providing coverage and capacity from the inside-out is becoming a big problem for mobile operators.
To succeed in the enterprise, we need to mirror the consumer mobile experience with enterprise devices and applications.
Earlier this week, Vodafone did exactly that. Vodafone is the world’s first mobile operator to offer a system that can deliver reliable mobile services indoors, for enterprise customers of any size, using a highly scalable system.
“We can now, more rapidly than ever, address the needs of thousands of enterprise customers who rely on mobile connectivity and services for business productivity” – Marcel van den Biggelaar, Head of Technology Strategy, Vodafone Netherlands.
Vodafone Netherlands is empowering enterprise CIO and IT teams with a mobile experience without the need to change user behavior, or take a crash-course in becoming a mobile operator overnight (placing themselves in harm’s way for IT trouble tickets).
Why is this important? 50% of enterprises would churn to an operator that could provide better in-building mobile coverage.
So, who else will take the bold step to fix the problem with mobility inside? Industry insiders are speculating “SpiderCloud expects to also announce US and South American customers between now and Mobile World Congress.” If you are a CIO or IT team leader for mobility, we know what you are hoping for. By the way, we can be of help, and visit our Enterprise Insider for insights.
So who else can do what we do? Very few, fewer than you’d think. See Maravedis/Rethink Wireless “Small Cells Inside the Enterprise: The Who What & Where”.
Next, we will cover more problem areas in enterprise as we transition from a wireless to a mobile enterprise, and the mobile operator data center opportunity.
Stay tuned; mobility inside is coming your way.